As a synchronized swimmer and swimming teacher, I've spent a lot of time in the sun and chlorine, which has caused stains and extreme dryness on my skin. To prevent potential damage, such as cancer, allergies, or spots, I've tried different methods, but mainly rely on sunscreen. However, I started to wonder if sunscreen was enough to protect my skin and if there were other options that could help me prevent the deterioration and loss of collagen in my skin without giving up my love for the sun.
This question lingered in my mind for a while,
so, I set out on a mission to create a product that combines skin care and protection without the need to avoid the sun. My first challenge was to figure out what this unicorn product would be. I decided to approach this challenge in two ways:
First
by finding out if there were already products on the market like swimwear or clothing made with special fabrics that provide skin care and protection, or if there was an opportunity to create something for the fashion industry using smart fabrics with these characteristics.
Second
I looked into the different types of smart fabrics or fabrics with special qualities that are available and their treatments to improve their quality or provide additional benefits.
The options I found available
First challenge:
Is there a type of unicorn that can provide both skin care and protection from the sun without the need to hide?
That's when the idea of a "unicorn" product hit me. I thought, what if there are other girls out there like me who want to maintain a tanned skin color but also want to look young and avoid getting old at all costs? I have a tendency to see business opportunities and ventures, so
I got excited and thought, what if I can develop this unicorn product?
As it turned out, I had no idea what I was getting myself into. Although I had a lot of experience in creating structures and projects, the fashion and skin care industries were new to me. However, I was determined to pursue this idea.
With this information in mind, I set out to find a fabric that could provide both skin care and protection from the sun. I discovered that there are a variety of smart fabrics available on the market called cosmetotextiles, such as those with hydration, antibacterial, and anti-UV properties. However, I also learned that these fabrics can be expensive and may not be easily accessible for all consumers.
Despite these challenges, I was determined to find a way to create a product that met my needs and the needs of others like me. After much research and development, I decide to create a line of swimsuits and clothing made with a special fabric that provides both skin care and protection from the sun.
1
I discovered that the export of swimwear from Colombian brands was increasing due to the quality of the fabrics and innovative designs of the garments they offer.
2
However, I also found that the design of current swimsuits is repetitive and only a few manage to differentiate themselves, which makes consumers not care which brand they choose.
3
I learned that the production and design of fabrics, including technological advances such as hydration, antibacterial, and anti-UV components, are essential for the swimwear industry and can be differentiating factors.
This presented an opportunity for me to create a product that stood out in the market.
