During the exploration phase of our project, we conducted research with two main focuses:our target audience and the context.
To learn more about our target audience, we conducted interviews with athletes in the city of MedellĂn who participated in extreme sports such as motocross, enduro, and biketrial. We wanted to determine if there was a potential market for our proposed product. Additionally, we looked for statistics on sales in this sector.
To understand the context in which our product would be used, we visited local routes where these sports are practiced and spoke with concessionaires and distributors of all-terrain vehicles in Antioquia. This gave us a clear perspective on sales and market behavior.
After our investigation, we concluded that the end user for our product was likely to be fans of motorsports and adrenaline, aged between 17 and 30 years.
The context in which the vehicle would be used had conditions such as unpaved roads and obstacles. We realized that in order to make the best use of our electric vehicle, we would need to create a new mode of competition where all vehicles had equal technical characteristics.
For the development of the vehicle, we followed the octopus strategy and created a list of requirements divided into subsystems to guide the construction of the prototype. We then focused on each subsystem to determine the necessary components for optimal function.
You can check the requirement list hereWe used this list of requirements to create a PDS( Product Definition Specification ), which included an interpretation of each requirement, a value for its importance, a unit of measurement, and the desired range for each requirement.
We also conducted a functional analysis to understand the internal workings of the vehicle and the specific parts responsible for each function.
You can check the functional analysis hereDuring the formal design phase, we created four moodboards for reference
The team consisted of 7 people, each of whom designed 3 alternative vehicles based on the moodboards and the list of requirements. These designs were then evaluated by the team as a whole according to the PDS.
Alternative 1
Alternative 2
The winner alternative was:
As part of the project, I was responsible for digitally interpreting the design to create plans for the chassis, taking into account the measurements of the selected components such as the battery, electrical system, engine, tires, and suspension. I was also responsible for creating an aesthetically striking casing by creating a mold on a CNC machine and extruding an impact resistant polymer. Additionally, I handled 3D modeling and CNC mold programming.
This project helped me improve my skills in 3D modeling and developing the mechanical and electrical systems of a product. More importantly, I was able to develop my leadership skills and my ability to manage a team. Together, we were able to generate ideas and create efficient solutions to any challenges that arose during the design, construction, and promotion process.
During the development process, I came to understand the extensive technical and engineering knowledge required to build a vehicle. I learned that this involves a wide range of disciplines.
One of the most valuable lessons I took away was the importance of carefully selecting the most efficient and appropriate manufacturing processes from the available options in the local market, and designing with an understanding of these processes can greatly enhance the innovation of a product beyond the design itself.
The project involved not only designing, but also constructing and ensuring the product functioned properly. This experience taught me the importance of effectively leading the team towards a successful outcome.