I co-founded this project with my brother in 2014 with the primary objective of offering extracurricular activities. Our company initially provided physical education and training, including recreational, educational, and sports activities, all delivered in the comfort of our clients' homes. However, as the years passed, our company underwent a natural evolution, narrowing its focus to specialize exclusively in swimming and hydroaerobics.
This growth and transformation did not occur in a linear fashion but rather unfolded organically, with its fair share of challenges and successes over a span of 9 years. Throughout this period, I observed 3 distinct phases of development.
The learning phase (under the name ACVI): 2 years
Expansion phase and application of lessons learned in NYC (now named "Swimming lessons NYC"): 8 months.
The final phase involved incorporating technology, optimizing SEO and applying user experience/user interface knowledge, resulting in the current website and application.
